Nike, Patagonia, Yeti. Retail brands you know and love. Retail brands you WANT. Because they deliver a promise. A promise of quality, performance and style. Interacting with your favorite retail brand is an experience, an event, an entire vibe. And corporate marketing teams want in on it. They want to... Continue Reading »
Pet a furry dog. Hold a warm cup of tea. Pick up a heavy book. Each one of these experiences evokes a different feeling. When we touch an object or experience a texture, receptors in our skin send signals to the brain, triggering a response. Although we have touch receptors... Continue Reading »
Fleeting online advertisements. You’ve seen them. But, do you remember them? A well-designed promotional item has the power to cut through the noise (and annoyance) of the digital marketing world by offering a tangible real-world experience. They serve as physical reminders of your brand, evoking emotions and creating a sense... Continue Reading »
Welcome to our blog. How are you feeling today? Lie down on the couch and tell us about your experiences with promotional products. Yes. Go on. The psychology of promotional products is real. A variety of psychological principles make these tangible items effective in influencing consumer behavior, fostering positive brand... Continue Reading »
Fasten your seat belts and hang on to your six-panel, corded trucker hat! We are embarking on an exciting journey through the latest trends in the promotional products industry. As the world of marketing continues to evolve, so does the landscape of promotional products. Promo products seem like simple branded... Continue Reading »
Fieldtrip! The Grapevine Designs Design Team visited a local screen printing operation to get an up-close-and- personal look at the screen printing process. We wanted to see the magic that turns Grapevine’s digital files into a perfectly finished product. We arrived at 9:30 am on a blistering Tuesday. Once we... Continue Reading »
What do you think when you hear the words “safety gear”? A reflective crossing guard vest? A medical device? You probably don’t think branded apparel. But maybe you SHOULD. Because branded apparel and safety just go together. The apparel identifies workers, keeping them warm or cool, improving the safety of... Continue Reading »
What is the best way to say “Welcome!”? A firm handshake? A slap on the back? A red carpet? That’s all very nice, but the answer is MERCH. New Employees want their MERCH. For decades, there was no MERCH. You showed up at work your first day, sharpened a few... Continue Reading »
The Cat in the Hat got it right a long time ago: A hat isn’t just a hat. It’s a statement piece. In today’s world, it’s a trucker cap, a dad hat, a flat cap… and, more importantly, it’s a canvas for your brand. You can slap a simple patch... Continue Reading »
Long before the invention of insulated bottles there was the plaid Thermos. My dad drank coffee out of the lid of his red plaid Thermos on trips while my siblings and I pounded milk and powdered sugar donuts in the back of a paneled station wagon. This was the time... Continue Reading »
